Tips on Choosing the Right Ecommerce Business Portal

Don’t you know that a survey by Satista (an online survey group) reveals that more than one billion consumers purchased a particular item over the internet? Yes, this is a fact and this is already reaching 40% of online users. Aside from sharing to the percentage, the aim of the entire ecommerce industry is to provide the most excellent portal for businesses which turn their interest in the digital marketing media. If you are an entrepreneur who is in search of the right ecommerce business portal, here are some tips that you cannot afford to miss. Check them out and see how your venture will become more productive over the internet.


1.Choose an ecommerce portal that runs shopping ads on the Google Adwords

Shopping ads/campaigns have been proven very effective than the usual search campaigns. This is greatly attributed to the truth that online visitors are given convenient opportunity to compare item costs instantly on the very page of a shopping campaign. This also enables the display of the product’s images. A feature such as this creates a better impression to the potential buyers.


A shopping ad only requires a feed so that it could run its campaign on each item of the ecommerce. This allows the owner to save lots of time for setup. Additionally, this enables a quick find for items that are potentially profitable. Shopping ads are primarily designed to be maintained and managed easily. This is the reason why it becomes a preferable marketing facility in the ecommerce field.

2.  Choose an ecommerce portal that conducts a comprehensive and up-to-date price research

Benefits of a Customised Ecommerce Portal in Your Business

Whether one likes it or not, pricing really makes a difference in a particular enterprise. Therefore, it will be best to pair with a business portal that offers a successful pricing strategy. The more a product is price-sensitive for the consumers, the greater will be the chances for their purchase. An ecommerce partner must be the one that conducts a weekly research on the suitable costing of the particular items. This ensures that a product owner keeps track of the current prices in the market.

3. Choose an ecommerce portal that allows efficient mobile traffic

There is no denying that mobile traffic has been steadily growing. This is even less in cost than the usual desktop traffic. With this fact, an merchant needs to utilize a tool that enables users to check out pages, fill out forms, and do mobile purchases in the most efficient way. Bear in mind that, the easier the page processes are, the greater are the opportunities to increase sales. See to it that the portal asks for the necessary details only. It should also give idea to its users on how short will be their waiting time to purchase the product. In this manner, potential consumers do not get discouraged.


4. Choose an ecommerce portal that permits guest checkouts

Select the one that does not require consumers to have a registration before purchasing. It should actually be the other way around. A customer is a “guest” who needs to buy on the website. The offering of the registration should be done when the payment is finished. Guest checkouts allow breakthrough in the hindrances between the seller and new customers. Besides, there can still be ways to encourage the buyer to register such as shipment services, additional products, and other promos.

refurbishing-businessSettling for a reliable ecommerce partner is indeed a big thing to consider as a businessman. While there are hundreds of them in online, Marginify ecommerce store will assure you of the top quality online business door.

ECommerce Basics to Start a Sustainable Business and Make Money Online

The internet is more than just being a tool to inform the world of what’s going on with your everyday life. It is true that it gives you this big opportunity to communicate to your loved ones. However, there is still other open doors that if gives to anyone. This is to do business and make money. Perhaps, you have also thought about it. The only hindrance is that how are you going to jumpstart your online business venture. You are in search of ideas and suggestions about it right? If so, read on and take note of the pointers that will be discussed below.

marginify1 (2)

1. Decide on the products that your ecommerce portal will sell 

Obviously, this comes first. What are you giving to the customers? Suggestions about a particular product will not be discussed, but the mechanics of setting up will be. Here are some of your important considerations.

  • Does your product intended for shipment?
  • Find a product by which you can compete with. However, make sure that you have a better offering in all aspects. Remember that no competition means no money as well.
  • When you talk about products, it does not necessarily refer to the physical items. Digital products like software apps and e-book are among the examples.
  • If you have a self-created product, you can buy and import one from websites at a favorable price.

Real estate agent consulting a mature couple at office

2. Create an eCommerce store

You cannot venture on the online selling unless you have a store. Today, finding an eCommerce store is not a very difficult task. There are hundreds of them over the internet. One of the most reliable service providers is Maginify. Once you have your online store name, a theme, the products, and have settled the accounts necessary, you are set to run and optimizing your store. This also means that you are expecting money at any moment.

3. Keep  track of your store’s progress

You do not just leave everything in vain after setting up your business. The only thing is that in an online enterprise, getting the feedback of the consumers is a bit more difficult thing as compared to a face-to-face trading. However, monitoring your own performance is very important. In this manner, you gain information on what are the strengths and weaknesses of your store, where is the source of your traffic, which countries visit your store, who are buying, and a whole lot more. Here are the following key areas where you will focus your statistics.

    • Conversion rate
    • Traffic sources
    • Unique visitors
    • Bounce rate
    • Map overlay
    • Product performance

4. Advertise your store

This is done in various ways. Yu may have a mix of paid and free advertising. Just make sure that it fits to your store.

5. Create your community

Your eCommerce portal should transcend the social media such as Twitter, Facebook, and many others. One way to get the social media community’s attention is through questions. Normally, visitors will try to provide answers, thus giving activity in your page. And then your store will be recognized, until such time that customers will be coming over.

Setting up an online business may not be as easy as it seems. However, with these suggestions, you can have a better start for your business portal.